Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Tuesday, August 11, 2009

Writing blog comments cause cancer

At least, that belief must be prevalent judging from the paucity (nice word) of comments posted on this site. ENGAGEMENT is part of using new media, and it involves increasing your web presence by posting comments, among other things. Other things like using Twitter, posting on your own blog, and voting on Digg. Using new media involves listening as well as talking, and posting comments is one way you show you're listening. So make your presence known, and practice media interaction: leave a comment.

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