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Writing for new media is different
Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.
Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.
Target your audience
Greg Satell offers the following words of wisdom in his new blog, especially appropriate for our oncology/immunology agency: "Narrow your target: Just because the internet allows you to reach the whole world, doesn’t mean you should actually try to do it. By highlighting a few communities you can not only focus the intensity of your marketing efforts, you can more quickly reach critical mass within those communities and promote word of mouth." Read him at:
http://www.digitaltonto.com/archives/49.
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