Set up a forum for customers

Ok, ok, not as grand as the Forum Romanum but you get the idea. Set up a blog where customers can air and exchange views on your brand. In pharmaceuticals, that could be a patient forum, a physician forum, or a combined forum (could be interesting). For pharma, comments would have to be moderated for regulatory reasons. You will find out more from your forums than any customer survey: users will tell you what they really feel and what they need. Forums will also help youo keep aware of what the hot topics are in your market. This is your opportunity to listen, gather information, and plan tactics accordingly. Forums are an underused resource – for traffic, leads, customer insights, new product announcements, criticisms, and product improvements. Most importantly, they provide your brand advocates a platform to convert others by their testimonials.