Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

Join the conversation

................................................................................................................

Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Thursday, August 6, 2009

Forbidden secrets of writing for new media

That’s a joke, right? Because the essence of new media is that it’s a conversation, and we all do (or should) know how to talk. No jargon, please. And don’t be afraid to start a sentence with a conjunction, or use a sentence fragment. Or two. Break a few rules to write like real people talk. Be interesting, engage the reader, and make your point in clear, direct language.

Then shut up and listen.

No comments: