Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Wednesday, August 12, 2009

Use the synergy of new media

Write articles and slide presentations giving away content on Linkedin, Facebook, and your blog to drive people to your web site and Twitter. Use Twitter to direct people to your YouTube video channel, Linkedin, and Facebook. Use your videos and slides to provide content and promote your brand while directing people to your blog and web site, Linkedin, and Facebook pages. Everything drives traffic to your web site, where you integrate the most marketable elements you have gleaned from your social media sites, and promote your brand. It's the wheel of life. Other specific sites will be appropriate depending on your product, client, and target audience.
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