Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Tuesday, August 11, 2009

Double readership with a simple tweak

That’s it. You just read the tweak. Write a headline that grabs interest. Offer a benefit, almost too good to be true and pay it off with fast-paced copy. With new media, a visitor decides in milliseconds whether to read your copy or click away. The noise level on the web is astronomical; to get read, you have to hook the reader, and fast. Then deliver or die.
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