Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Saturday, September 19, 2009

New media writing style: direct

Speaking of Hemingway (and we were) I'm reminded of a feud he had with William Faulkner about writing style. Faulkner stated that Hemingway never used a word that sent his readers to the dictionary. Hemingway retorted, "Poor Faulkner. He thinks big emotions come from big words." I enjoy both writers, and in fact just purchased a leatherbound copy of As I Lay Dying to savor, slowly. But for new media, especially social media, be brief. State your purpose. Make your point, in simple, direct prose. Deliver the goods. And sign off.
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