Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Saturday, September 12, 2009

Is blogging for your brand like selling uncut cocaine?

Well, yes. Rather than risking your brand story be "cut" (adulterated, misinerpreted) by others, whether by PR firms or random bloggers, tell the story yourself, clean and powerful.

It's a strange analogy, a stretch I admit, but David Spark makes a good case and writes an interesting article in Socialmedia.biz. Check it out.
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