I can't resist a headline like this. I'll read that post. Other good headlines promise a specific list of interesting facts, such as "5 ways to increase readership" or "The 3 most common new media mistakes...and how to avoid them." Write a good headline and 50% of your work is accomplished. There's an old maxim, "Well begun is half done."
Since I stole your attention, I'll deliver value (always do that). The best kept secret of writing for new media is...
The headline. It is the only element most of your audience will read (and even then, only if it's catchy). Spend time getting it right: state your central point, and why it's important to the reader. "5 ways to increase readership" does both. If you use a gimmick headline (like "The best kept secret of writing for new media"), put your main point and explain its value to your reader in the first sentance. Like, "It shouldn't be a secret, but it is: really CARE about your reader, and write with the sole purpose of making their life richer, fuller, and more productive. Good communities will grow around posts like this, and, to paraphrase Google, you will do no evil."
Since I stole your attention, I'll deliver value (always do that). The best kept secret of writing for new media is...
The headline. It is the only element most of your audience will read (and even then, only if it's catchy). Spend time getting it right: state your central point, and why it's important to the reader. "5 ways to increase readership" does both. If you use a gimmick headline (like "The best kept secret of writing for new media"), put your main point and explain its value to your reader in the first sentance. Like, "It shouldn't be a secret, but it is: really CARE about your reader, and write with the sole purpose of making their life richer, fuller, and more productive. Good communities will grow around posts like this, and, to paraphrase Google, you will do no evil."
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