
A posting schedule is a good idea. Maybe every Monday or weekend you can add something of value to your site. If you read social media as much as you should (rule 1) you will find many things you'll want to discuss and share. Keep it up!
Writing for new media is different than writing for print. Social media, blogs, and web writing demand crisp sentences and tight structure. Copy must grab readers and draw them to the next data chunk or click. Is this so different from good print copy, with powerful headings and subheads and lean, engaging style? Well, the same rules apply but are more important because click-through attention span is short.
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