Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Friday, September 11, 2009

Average reader reads 20% of new media copy

In fact, the longer your copy, the less of it gets read. A survey just established that. So keep it short, and place important facts in the first few sentances where they're more likely to be read. People are busy, and your window of attention is short.

Write chunks of about 3 sentances. Keep the piece down to 100 words, 400 max. Better to write 2 separate articles that get read, rather than a long one that gets skipped.
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