Question: I created one child for print, and another for the web
Answer:
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Writing for new media is different
Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.
Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.
Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.
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2 comments:
Your right, this was the first place I stopped. Of course, I was disappointed when I realized I stopped and received nothing, but you made your point and I will remember it. One thing to consider as a tip for others: make sure once you hook the reader that they will receive substance. There is nothing more frustrating than to search a topic, think you found something, only to find you were mislead.
If you remember my point, Marvin, how can you say you received nothing? It was simply a short lesson.
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