Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Tuesday, August 11, 2009

New media: make the transition to digital media

There's a new blog about digital business that recently featured a post on becoming a digital agency. "One of the biggest challeges facing media companies today is how to transition from the 'offline world' to the Digital World. It can be an extremely difficult process, fraught with danger, overdevelopment and underperformance. Unfortunately, most legacy media companies find little success, despite big plans. What follows are five aspects that address the most common mistakes." Check out:
http://www.digitaltonto.com/.
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