Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

Join the conversation

................................................................................................................

Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Monday, August 17, 2009

This is for you

That's it. The headline and graphic. My gifts to you.

The point is, readers came to your site for SOMETHING, so you'd better give them something -fast- or they're gone, faster than your last paycheck.

Deliver new media content up front. Make a promise in the headline and pay it off in the first sentance or two, or at least hook readers with the expectation that they will find something interesting soon. What reader need will you fill? If you can't fill a reader need, why are you blogging? If you just like to write, buy a diary.

It's not all about gimmicks. I'm actually a medical writer (like you care) and my articles can get long and complex. Still, I tell the reader up front what I'm going to deliver, and pay it off as quickly and clearly as possible. "Don't touch that dial...here's what you came for."

Did he just use a radio metaphor to describe writing for new media? And sneak two keywords into his last sentance?
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)