Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Monday, October 5, 2009

Writing for new media; do it.

Do you have a blog? Post comments on other blogs? Have a Facebook page? A LinkedIn page? Do you tweet at least occasionally on Twitter? If you intend to write for new media, why don’t you do it? I was reading an article about Skyrock (xenophobes beware: site in French), the world’s 7th biggest social network, and found this quote by Skyrock CEO, Pierre Bellanger:

“You learn nothing through words but through experience: if you are interested in social media, experiment! Never consider that you know a service because you have read about it.”

Playing around after reading how others have done it successfully is the best way to get a feel for the media. Ground rules: listen before you speak, and read more than you write. Some say a good rule of thumb is to read twice as much as you write. I would suggest reading ten times more than you write. But the important thing is to just do it.
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