Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Tuesday, October 20, 2009

What is social media worth?

The value of social search: how about 40% of the net income of AT&T? I just read in Dave Evan's Social Media Marketing that in 2005, AT&T's Directories Services segment netted 40% of the company's total net. Social search - being able to find and connect - accounted for a huge chunk of cash, $2 billion in this case. If search, finding people and information, is so valuable it pays to USE those keywords and embed them prominently in copy. Help readers find your writing. Here's a link to Dave's blog: http://www.toprankblog.com/2009/01/social-media-marketingan-hour-a-day/.
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