Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Monday, October 5, 2009

Social media: getting it wrong

Socialmedia.biz is a great blog to read regularly if you’re serious about writing for new media. (And if you’re not, why are you here?) Please take a few minutes and read this insightful article, The Top 5 Misconceptions about Social Media. We not only need to educate ourselves, but this article clearly answers objections we are likely to hear from every potential client when we make a social media presentation. Here’s a sample:

Misconception #3: “By using social media we will lose control of our Brand’s Image” People will talk about your brand whether you like it or not. Opening a Facebook page is not going to change it and not opening a Facebook page is not going to make it go away. The question is: Do you want to be a part of that conversation or not?

I have reservations about the writer’s reference to “social media experts,” since the field is evolving so rapidly, but the concept of a company seeking professional help is sound. Enjoy.
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