Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

Join the conversation

................................................................................................................

Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Sunday, September 20, 2009

The key to writing new media: keep learning!


To be successful in the digital business one has to be constantly learning and adapting to a changing context. Companies pay large salaries for digital "experts" even though the internet is changing so fast that what works today might not work tomorrow.


Where do internet “experts” come from? How can there be so many and how can they know so much? Greg Satell at Digital Tonto is at it again, with another thought-provoking post on the internet and the Western philosophical tradition. It's well worth a read, and encourages us to keep reading, keep learning, with examples of the true humility voiced by some of the greatest minds in history. Reading Greg regularly is a good way to keep learning.


No comments: