Question: I created one child for print, and another for the web

Question: I created one child for print, and another for the web
Is there a difference? Can you tell the difference?

Answer:

Answer:
The child created for the web is a lot shorter and much more active.

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Writing for new media is different

Writing for new media and the web has unique payoffs and pitfalls. Using them will help us write copy that appears before more readers and holds their attention longer. Let's share our tips for writing copy that will spark interest, maintain reader involvement, and place highly in search results.

Let's also discuss non-copy elements - widgets, RSS feeds, polls, imbedded video, photos, and killer graphics - that we use to engage the reader. We need every trick: readers are just one click away from other compelling articles and videos...and they know it.

Friday, September 18, 2009

Keep writing posts! Keep your blog fresh and alive.

New media must be fed. Keep posting, even if they're short, interesting posts. Remember Hemingway: "Only three things are necesary to be a writer: he must write today, he must write tomorrow, and he must write the day after tomorrow." That's as well as I can remember the quote, but you get the idea: stay at it. Blog today, blog tomorrow, and blog the day after tomorrow. It is better not to start than to foray into social media and then dry up. It takes months for a forum to catch on, so keep writing fresh posts.

A posting schedule is a good idea. Maybe every Monday or weekend you can add something of value to your site. If you read social media as much as you should (rule 1) you will find many things you'll want to discuss and share. Keep it up!

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